Public Speaking Business Generator
Public Speaking Business Generator
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Do you become a member of the ‘Shaking-in-my-boots’ club at the very thought of speaking in public? Can you feel the panic rising? Okay, get a grip! Maybe I can convince you that speaking in public is so lucrative that you will find a way to overcome your fear.
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Yes, public speaking is a natural business generator; it is also a natural credibility builder. Just think about what you think yourself when you read in the newspaper that ‘Joe Blow, of Blow Enterprises, will be addressing the group of Blow Hards on Tuesday, month, date, year. Mr. Blow is a well known Blow Hard who has etc, etc, etc.’
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And
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When you see an announcement in the newspaper proclaiming the speaker as an expert in so many words, you believe he IS an expert. If you go to hear him speak and Mr. Blow is knowledgeable about his subject, you are convinced that he really is an expert and when you need a blow hard product, you will buy that product from Joe because you know that he knows what he is talking about.
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This same series of events happens when you agree to speak to a group about anything that you are knowledgeable about. You have to know your subject, of course, but you don”t have to BE an expert; you just have to put yourself out there, let others convince the world that you ARE an expert, and speak reasonably intelligently on the subject.
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By accepting (even SEEKING) speaking engagements in your field, you will build your credibility — your reputation as an expert — and generate business. Is making money enough of an incentive for you to work at overcoming your fear of public speaking? It should be.